Synthetic data
All sessions

s-1742

Simulated shopper

Oct 23, 2026, 6:58 PM UTC · mobile · email · Cairn Mid Waterproof Boot · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Cairn MidViewed a product pageFit 27%
  2. 231sExpanded returns · Cairn MidExpanded returns policyFit 47%
  3. 350sSearch “tent”Searched the catalogFit 37%
  4. 453sOpened reviews · Cairn MidOpened reviewsFit 56%
  5. 51m 21sExpanded returns · Cairn MidExpanded returns policyFit 66%
  6. 61m 47sOpened reviews · Cairn MidOpened reviewsFit 75%
  7. 72m 02sReviews filtered: fitFiltered reviews by fitFit 98%
  8. 82m 13sSize 11 · Cairn MidSelected a size→ the store shows Fit Confidence hereFit >99%
  9. 92m 50sExpanded returns · Cairn MidExpanded returns policyFit >99%
  10. 103m 03sImage 1 · Cairn MidViewed a product imageFit >99%
  11. 113m 28sSize guide · Cairn MidOpened the size guideFit >99%
  12. 123m 43sExpanded specs · Cairn MidExpanded technical specsFit >99%
  13. 134m 07sSize guide · Cairn MidRe-opened the size guideFit >99%
  14. 4m 29sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Expanded returns policy ×32.3×
  • Opened the size guide8.4×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.