Synthetic data
All sessions

s-1746

Simulated shopper

Oct 29, 2026, 6:41 AM UTC · mobile · search ads · Squall 2.5L Rain Shell · 16 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 21m 01sViewed Squall 2.5LViewed a product pageNo clear doubt 41%
  3. 31m 06sAdded to cart · Squall 2.5LAdded to cartChoice 33%
  4. 41m 36sOpened reviews · Squall 2.5LOpened reviewsSuitability 26%
  5. 52m 04sReviews filtered: deliveryFiltered reviews by shippingDelivery 72%
  6. 62m 28sBrowsed catalogBrowsed the catalogDelivery 73%
  7. 72m 43sSorted: price ascSorted by lowest priceDelivery 45%
  8. 82m 57sSearch “express delivery”Searched for shipping / delivery→ the store shows Delivery Promise hereDelivery 97%
  9. 93m 09sSize XL · Squall 2.5LSelected a sizeDelivery 97%
  10. 103m 39sViewed cartViewed cart (saw shipping cost)Delivery 97%
  11. 114m 01sDelivery check · ZIP 87531Checked delivery date by ZIPDelivery >99%
  12. 124m 10sOpened reviews · Squall 2.5LOpened reviewsDelivery >99%
  13. 134m 44sImage 1 · Squall 2.5LViewed a product imageDelivery >99%
  14. 145m 14sOpened reviews · Squall 2.5LOpened reviewsDelivery >99%
  15. 155m 44sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  16. 5m 57sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping ×242.3×
  • Searched for shipping / delivery38.1×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.