Synthetic data
All sessions

s-1747

Simulated shopper

Oct 30, 2026, 12:05 PM UTC · desktop · email · Cairn Mid Waterproof Boot · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Cairn LowViewed a product pageChoice 31%
  2. 28sImage 1 · Cairn LowViewed a product imageNo clear doubt 35%
  3. 325sBrowsed catalogBrowsed the catalogNo clear doubt 58%
  4. 457sViewed Cairn MidViewed a product page · Switched to a similar productChoice 56%
  5. 51m 05sImage 2 · Cairn MidViewed a product imageNo clear doubt 56%
  6. 61m 45sImage 3 · Cairn MidViewed a product imageNo clear doubt 80%
  7. 1m 57sLeft the store

Final guess

No clear doubt80%
Fit
3%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
16%
No clear doubt
80%
Why no clear doubthow much likelier
  • Viewed a product image ×32.3×
  • Viewed a product page ×21.7×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.