Synthetic data
All sessions

s-1749

Simulated shopper

Oct 25, 2026, 8:50 PM UTC · desktop · organic · Cairn Low Hiking Shoe · 11 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 233sViewed Cairn LowViewed a product pageNo clear doubt 41%
  3. 336sSize guide · Cairn LowOpened the size guideFit 49%
  4. 448sSize guide · Cairn LowRe-opened the size guide→ the store shows Fit Confidence hereFit 99%
  5. 558sOpened reviews · Cairn LowOpened reviewsFit >99%
  6. 61m 38sSize 10.5 · Cairn LowSelected a sizeFit >99%
  7. 72m 12sBrowsed catalogBrowsed the catalogFit >99%
  8. 82m 42sImage 1 · Cairn LowViewed a product imageFit >99%
  9. 93m 12sExpanded returns · Cairn LowExpanded returns policyFit >99%
  10. 103m 39sAdded to cart · Cairn LowAdded to cartFit >99%
  11. 3m 57sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews1.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.