Synthetic data
All sessions

s-1750

Simulated shopper

Oct 24, 2026, 10:41 AM UTC · mobile · organic · Driftwood 2P Tent · 8 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 14sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 47sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 71%
  4. 42m 07sAdded to cart · Driftwood 2PAdded to cartDelivery 71%
  5. 52m 44sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 92%
  6. 63m 24sImage 1 · Driftwood 2PViewed a product imageDelivery 86%
  7. 73m 37sImage 2 · Driftwood 2PViewed a product imageDelivery 71%
  8. 3m 54sLeft the store

Final guess

Delivery71%
Fit
<1%
Suitability
1%
Durability
1%
Value
1%
Delivery
71%
Choice
<1%
No clear doubt
25%
Why deliveryhow much likelier
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.