Synthetic data
All sessions

s-1753

Simulated shopper

Oct 26, 2026, 9:33 AM UTC · desktop · paid social · Driftwood 2P Tent · 14 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 231sDelivery check · ZIP 86810Checked delivery date by ZIPDelivery 88%
  3. 31m 02sSearch “deals”Searched for deals / price→ the store shows Delivery Promise hereDelivery 75%
  4. 41m 15sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 98%
  5. 51m 51sAdded to cart · Driftwood 2PAdded to cartDelivery 98%
  6. 62m 04sViewed cartViewed cart (saw shipping cost)Delivery 98%
  7. 72m 30sPromo field focusedClicked into the promo-code fieldDelivery 80%
  8. 83m 01sDelivery check · ZIP 45603Checked delivery date by ZIPDelivery 99%
  9. 93m 28sExpanded returns · Driftwood 2PExpanded returns policyDelivery >99%
  10. 103m 51sExpanded returns · Driftwood 2PExpanded returns policyDelivery >99%
  11. 114m 11sBrowsed catalogBrowsed the catalogDelivery >99%
  12. 124m 29sSorted: price ascSorted by lowest priceDelivery >99%
  13. 134m 42sViewed Talus TrailViewed a product pageDelivery >99%
  14. 4m 55sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info13.0×
  • Expanded returns policy ×22.4×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.