Synthetic data
All sessions

s-1755

Simulated shopper

Oct 25, 2026, 12:00 AM UTC · desktop · organic · Cairn Low Hiking Shoe · 11 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 13sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 43sAdded to cart · Cairn LowAdded to cartNo clear doubt 35%
  4. 42m 22sViewed cartViewed cart (saw shipping cost)Value 59%
  5. 52m 46sExpanded shipping · Cairn LowExpanded shipping info→ the store shows Delivery Promise hereDelivery 74%
  6. 63m 10sExpanded shipping · Cairn LowExpanded shipping infoDelivery 97%
  7. 73m 34sDelivery check · ZIP 93677Checked delivery date by ZIPDelivery >99%
  8. 83m 44sExpanded shipping · Cairn LowExpanded shipping infoDelivery >99%
  9. 94m 12sViewed cartViewed cart (saw shipping cost)Delivery >99%
  10. 104m 17sCheckout startedStarted checkoutDelivery >99%
  11. 4m 47sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×313.0×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.