Synthetic data
All sessions

s-1756

Simulated shopper

Oct 24, 2026, 2:42 AM UTC · mobile · search ads · Squall 2.5L Rain Shell · 18 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Cairn LowViewed a product pageChoice 31%
  2. 242sExpanded shipping · Cairn LowExpanded shipping infoDelivery 50%
  3. 31m 01sBrowsed catalogBrowsed the catalogDelivery 42%
  4. 41m 40sViewed Squall 2.5LViewed a product pageNo clear doubt 52%
  5. 52m 19sOpened reviews · Squall 2.5LOpened reviewsDelivery 40%
  6. 62m 28sReviews filtered: fitFiltered reviews by fitFit 44%
  7. 73m 02sSize XL · Squall 2.5LSelected a size→ the store shows Fit Confidence hereFit 91%
  8. 83m 32sSearch “boots”Searched the catalogFit 88%
  9. 93m 58sOpened reviews · Squall 2.5LOpened reviewsFit 94%
  10. 104m 34sReviews filtered: fitFiltered reviews by fitFit >99%
  11. 115m 03sImage 1 · Squall 2.5LViewed a product imageFit >99%
  12. 125m 13sOpened reviews · Squall 2.5LOpened reviewsFit >99%
  13. 135m 31sReviews filtered: deliveryFiltered reviews by shippingFit 98%
  14. 146m 05sBrowsed catalogBrowsed the catalogFit 98%
  15. 156m 16sAdded to cart · Squall 2.5LAdded to cartFit 98%
  16. 166m 30sViewed cartViewed cart (saw shipping cost)Fit 90%
  17. 176m 51sCheckout startedStarted checkoutFit 90%
  18. 7m 18sPurchased

Final guess

Fit90%
Fit
90%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
10%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Selected a size12.4×
  • Opened reviews ×31.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryDelivery
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.