Synthetic data
All sessions

s-1757

Simulated shopper

Oct 24, 2026, 1:53 PM UTC · desktop · search ads · Talus Trail Runner · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 2 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 251sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Value Breakdown hereValue 85%
  3. 31m 01sBrowsed catalogBrowsed the catalogValue 90%
  4. 41m 11sSorted: price ascSorted by lowest priceValue 99%
  5. 51m 41sViewed Talus TrailViewed a product pageValue 99%
  6. 61m 47sAdded to cart · Talus TrailAdded to cartValue 99%
  7. 72m 17sViewed cartViewed cart (saw shipping cost)Value >99%
  8. 82m 32sRemoved from cart · Talus TrailRemoved from cartValue >99%
  9. 92m 40sExpanded specs · Talus TrailExpanded technical specsValue >99%
  10. 103m 08sAdded to cart · Talus TrailAdded to cartValue >99%
  11. 113m 45sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 123m 58sRemoved from cart · Talus TrailRemoved from cartValue >99%
  13. 4m 20sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.