Synthetic data
All sessions

s-1759

Simulated shopper

Nov 1, 2026, 2:46 AM UTC · desktop · organic · Squall 2.5L Rain Shell · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 259sViewed Squall ProViewed a product pageValue 34%
  3. 31m 17sCompare + Squall ProAdded a product to compareChoice 63%
  4. 41m 21sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 89%
  5. 51m 38sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 98%
  6. 61m 45sExpanded specs · Squall 2.5LExpanded technical specsChoice 99%
  7. 71m 52sCompare + Squall 2.5LAdded a product to compareChoice >99%
  8. 82m 25sCompare + Squall ProAdded a product to compareChoice >99%
  9. 2m 50sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.