Synthetic data
All sessions

s-1760

Simulated shopper

Oct 30, 2026, 1:04 AM UTC · desktop · search ads · Merino 200 Base Layer Crew · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 241sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 03sViewed Merino 200Viewed a product pageNo clear doubt 51%
  4. 41m 16sCompare + Merino 200Added a product to compareChoice 42%
  5. 51m 41sImage 1 · Merino 200Viewed a product imageChoice 42%
  6. 61m 47sAdded to cart · Merino 200Added to cartChoice 42%
  7. 72m 25sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 61%
  8. 82m 40sRemoved from cart · Merino 200Removed from cartValue 99%
  9. 3m 08sLeft the store

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
<1%
Choice
1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×
  • Added a product to compare1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.