Synthetic data
All sessions

s-1761

Simulated shopper

Oct 31, 2026, 9:21 AM UTC · desktop · organic · Squall 2.5L Rain Shell · 15 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 57%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 239sExpanded materials · Squall 2.5LExpanded materialsSuitability 31%
  3. 31m 17sSorted: ratingRe-sorted the catalogNo clear doubt 59%
  4. 41m 33sSearch “fuel canister compatible”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 87%
  5. 51m 47sImage 1 · Squall 2.5LViewed a product imageSuitability 84%
  6. 62m 12sDelivery check · ZIP 10938Checked delivery date by ZIPSuitability 65%
  7. 72m 37sImage 2 · Squall 2.5LViewed a product imageSuitability 56%
  8. 83m 03sImage 3 · Squall 2.5LViewed a product imageNo clear doubt 55%
  9. 93m 41sExpanded specs · Squall 2.5LExpanded technical specsSuitability 74%
  10. 104m 02sSearch “waterproof jacket”Searched for a use-case or specSuitability 99%
  11. 114m 28sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  12. 124m 56sAdded to cart · Squall 2.5LAdded to cartSuitability >99%
  13. 135m 17sViewed cartViewed cart (saw shipping cost)Suitability >99%
  14. 145m 42sCheckout startedStarted checkoutSuitability >99%
  15. 6m 12sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×217.5×
  • Expanded technical specs6.9×
  • Viewed a product image ×31.2×
  • Opened reviews1.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.