Synthetic data
All sessions

s-1763

Simulated shopper

Oct 21, 2026, 5:25 AM UTC · desktop · paid social · Driftwood 2P Tent · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 238sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 31m 03sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 74%
  4. 41m 12sOpened reviews · Driftwood 2POpened reviewsNo clear doubt 48%
  5. 51m 36sReviews filtered: suitabilityFiltered reviews by performanceSuitability 94%
  6. 61m 45sExpanded specs · Driftwood 2PExpanded technical specs→ the store shows Built-For Answer hereSuitability 99%
  7. 72m 17sImage 2 · Driftwood 2PViewed a product imageSuitability 99%
  8. 82m 27sOpened reviews · Driftwood 2POpened reviewsSuitability >99%
  9. 92m 51sBrowsed catalogBrowsed the catalogSuitability 99%
  10. 103m 27sImage 3 · Driftwood 2PViewed a product imageSuitability 99%
  11. 113m 42sExpanded materials · Driftwood 2PExpanded materialsSuitability 99%
  12. 124m 10sBrowsed catalogBrowsed the catalogSuitability 98%
  13. 4m 33sLeft the store

Final guess

Suitability98%
Fit
<1%
Suitability
98%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
2%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Viewed a product image ×31.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.