Synthetic data
All sessions

s-1765

Simulated shopper

Oct 24, 2026, 4:59 AM UTC · mobile · paid social · Lumen 400 Headlamp · 10 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 40%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 240sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 357sAdded to cart · Lumen 400Added to cartNo clear doubt 55%
  4. 41m 17sViewed cartViewed cart (saw shipping cost)Value 51%
  5. 51m 44sSearch “merino”Searched the catalogNo clear doubt 33%
  6. 61m 59sImage 1 · Lumen 400Viewed a product imageNo clear doubt 62%
  7. 72m 04sCheckout startedStarted checkoutNo clear doubt 62%
  8. 82m 19sImage 2 · Lumen 400Viewed a product imageNo clear doubt 83%
  9. 92m 26sBrowsed catalogBrowsed the catalogNo clear doubt 91%
  10. 2m 34sLeft the store

Final guess

No clear doubt91%
Fit
<1%
Suitability
1%
Durability
1%
Value
3%
Delivery
4%
Choice
<1%
No clear doubt
91%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Browsed the catalog ×22.3×
  • Searched the catalog2.9×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.