Synthetic data
All sessions

s-1768

Simulated shopper

Oct 22, 2026, 1:51 AM UTC · mobile · paid social · Merino 200 Base Layer Crew · 21 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 36%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 237sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 01sViewed Squall ProViewed a product page · Switched to a similar productChoice 59%
  4. 41m 29sImage 1 · Squall ProViewed a product imageChoice 57%
  5. 51m 43sOpened reviews · Squall ProOpened reviewsChoice 47%
  6. 61m 48sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 86%
  7. 72m 03sViewed Merino 200Viewed a product pageValue 79%
  8. 82m 16sExpanded warranty · Merino 200Expanded warrantyValue 57%
  9. 92m 42sSearch “sale”Searched for deals / priceValue 97%
  10. 102m 54sOpened reviews · Merino 200Opened reviewsValue 99%
  11. 113m 17sReviews filtered: deliveryFiltered reviews by shippingValue 97%
  12. 123m 57sOpened reviews · Merino 200Opened reviewsValue 85%
  13. 134m 17sReviews filtered: valueFiltered reviews by valueValue 99%
  14. 144m 48sOpened reviews · Merino 200Opened reviewsValue 98%
  15. 155m 27sReviews filtered: valueFiltered reviews by valueValue >99%
  16. 165m 35sBrowsed catalogBrowsed the catalogValue >99%
  17. 176m 02sSorted: price ascSorted by lowest priceValue >99%
  18. 186m 15sAdded to cart · Merino 200Added to cartValue >99%
  19. 196m 27sViewed cartViewed cart (saw shipping cost)Value >99%
  20. 206m 36sCheckout startedStarted checkoutValue >99%
  21. 6m 41sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Searched for deals / price30.7×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.