Synthetic data
All sessions

s-1772

Simulated shopper

Oct 26, 2026, 6:54 AM UTC · desktop · paid social · Ridgeback 48L Pack · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 240sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 78%
  3. 31m 05sImage 1 · Ridgeback 48LViewed a product imageChoice 81%
  4. 41m 15sExpanded specs · Ridgeback 48LExpanded technical specs→ the store shows Decision Helper hereChoice 81%
  5. 51m 48sOpened comparisonOpened the comparisonChoice >99%
  6. 1m 56sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.