Synthetic data
All sessions

s-1774

Simulated shopper

Oct 22, 2026, 9:50 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 9 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 233sOpened reviews · Squall 2.5LOpened reviewsSuitability 31%
  3. 352sReviews filtered: durabilityFiltered reviews by durabilityDurability 92%
  4. 41m 29sExpanded materials · Squall 2.5LExpanded materials→ the store shows Durability Proof hereDurability 98%
  5. 51m 43sViewed Lumen 400Viewed a product pageDurability 98%
  6. 62m 16sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlierDurability 92%
  7. 72m 42sOpened comparisonOpened the comparisonChoice 83%
  8. 82m 47sAdded to cart · Squall 2.5LAdded to cartChoice 83%
  9. 3m 05sLeft the store

Final guess

Choice83%
Fit
<1%
Suitability
<1%
Durability
17%
Value
<1%
Delivery
<1%
Choice
83%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.