Synthetic data
All sessions

s-1775

Simulated shopper

Oct 21, 2026, 2:53 AM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 14 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 51%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Cairn MidViewed a product pageFit 27%
  2. 241sBrowsed catalogBrowsed the catalogNo clear doubt 34%
  3. 357sExpanded shipping · Cairn MidExpanded shipping infoDelivery 49%
  4. 41m 23sOpened reviews · Cairn MidOpened reviewsDelivery 53%
  5. 52m 02sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 98%
  6. 62m 14sAdded to cart · Cairn MidAdded to cartDelivery 98%
  7. 72m 20sCheckout startedStarted checkoutDelivery 98%
  8. 82m 31sImage 1 · Cairn MidViewed a product imageDelivery 97%
  9. 92m 49sDelivery check · ZIP 22192Checked delivery date by ZIPDelivery >99%
  10. 103m 16sViewed Cairn LowViewed a product page · Switched to a similar productDelivery >99%
  11. 113m 37sBrowsed catalogBrowsed the catalogDelivery 99%
  12. 123m 57sViewed cartViewed cart (saw shipping cost)Delivery >99%
  13. 134m 03sCheckout startedStarted checkoutDelivery >99%
  14. 4m 22sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.