Synthetic data
All sessions

s-1776

Simulated shopper

Oct 21, 2026, 11:35 AM UTC · mobile · organic · Ridgeback 38L Pack · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 231sExpanded specs · Driftwood 2PExpanded technical specsSuitability 47%
  3. 341sBrowsed catalogBrowsed the catalogNo clear doubt 50%
  4. 41m 21sViewed Ridgeback 38LViewed a product pageNo clear doubt 65%
  5. 51m 45sOpened reviews · Ridgeback 38LOpened reviewsSuitability 48%
  6. 62m 25sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
  7. 72m 58sExpanded specs · Ridgeback 38LExpanded technical specsSuitability >99%
  8. 83m 27sOpened reviews · Ridgeback 38LOpened reviewsSuitability >99%
  9. 94m 03sOpened reviews · Ridgeback 38LOpened reviewsSuitability >99%
  10. 104m 13sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  11. 4m 40sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×31.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.