Synthetic data
All sessions

s-1778

Simulated shopper

Oct 27, 2026, 7:49 AM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 12 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 256sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 31m 00sOpened reviews · Cairn MidOpened reviewsFit 38%
  4. 41m 23sImage 1 · Cairn MidViewed a product imageFit 37%
  5. 51m 31sImage 2 · Cairn MidViewed a product imageNo clear doubt 48%
  6. 62m 06sExpanded specs · Cairn MidExpanded technical specsNo clear doubt 51%
  7. 72m 36sExpanded specs · Cairn MidExpanded technical specs→ the store shows Built-For Answer hereSuitability 67%
  8. 82m 49sImage 3 · Cairn MidViewed a product imageSuitability 57%
  9. 93m 05sSize guide · Cairn MidOpened the size guideNo clear doubt 58%
  10. 103m 12sSearch “fuel canister compatible”Searched for a use-case or specSuitability 94%
  11. 113m 32sAdded to cart · Cairn MidAdded to cartSuitability 94%
  12. 3m 58sLeft the store

Final guess

Suitability94%
Fit
<1%
Suitability
94%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
5%
Why suitabilityhow much likelier
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Viewed a product image ×31.2×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.