Synthetic data
All sessions

s-1779

Simulated shopper

Oct 26, 2026, 9:35 PM UTC · desktop · organic · Emberline 20°F Down Bag · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 243sViewed Emberline 20°FViewed a product pageNo clear doubt 43%
  3. 31m 18sSize Regular · to 6 ft · Emberline 20°FSelected a sizeFit 47%
  4. 41m 57sOpened reviews · Emberline 20°FOpened reviewsFit 65%
  5. 52m 18sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 98%
  6. 62m 57sOpened reviews · Emberline 20°FOpened reviewsFit 99%
  7. 73m 02sSize Regular · to 6 ft · Emberline 20°Fno clueFit 99%
  8. 83m 27sSize guide · Emberline 20°FOpened the size guideFit >99%
  9. 93m 52sOpened reviews · Emberline 20°FOpened reviewsFit >99%
  10. 104m 08sReviews filtered: fitFiltered reviews by fitFit >99%
  11. 114m 18sOpened reviews · Emberline 20°FOpened reviewsFit >99%
  12. 124m 39sReviews filtered: fitFiltered reviews by fitFit >99%
  13. 134m 52sOpened reviews · Emberline 20°FOpened reviewsFit >99%
  14. 145m 04sReviews filtered: fitFiltered reviews by fitFit >99%
  15. 155m 15sSize guide · Emberline 20°FRe-opened the size guideFit >99%
  16. 5m 36sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×424.4×
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.