Synthetic data
All sessions

s-1780

Simulated shopper

Nov 1, 2026, 8:56 PM UTC · mobile · search ads · Talus Trail Runner · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sViewed Talus TrailViewed a product pageChoice 23%
  2. 21m 03sExpanded specs · Talus TrailExpanded technical specsSuitability 59%
  3. 31m 17sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability 87%
  4. 41m 50sImage 1 · Talus TrailViewed a product imageSuitability 86%
  5. 52m 12sExpanded materials · Talus TrailExpanded materialsSuitability 92%
  6. 62m 23sExpanded specs · Talus TrailExpanded technical specsSuitability 98%
  7. 72m 36sOpened reviews · Talus TrailOpened reviewsSuitability 99%
  8. 83m 06sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 93m 09sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  10. 3m 22sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Filtered reviews by performance73.8×
  • Opened reviews ×21.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.