Synthetic data
All sessions

s-1781

Simulated shopper

Nov 2, 2026, 2:51 AM UTC · mobile · email · Ridgeback 38L Pack · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 259sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
  3. 31m 22sSorted: ratingRe-sorted the catalogNo clear doubt 75%
  4. 41m 34sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 87%
  5. 51m 38sViewed Ridgeback 48LViewed a product page · Switched to a similar productNo clear doubt 78%
  6. 62m 03sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 98%
  7. 2m 33sLeft the store

Final guess

Choice98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
98%
No clear doubt
2%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.