Synthetic data
All sessions

s-1782

Simulated shopper

Oct 26, 2026, 8:39 AM UTC · desktop · search ads · Merino 200 Base Layer Crew · 12 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Merino 200Viewed a product pageFit 22%
  2. 235sSize guide · Merino 200Opened the size guideFit 68%
  3. 31m 03sSize XXL · Merino 200Selected a size→ the store shows Fit Confidence hereFit 96%
  4. 41m 39sSize guide · Merino 200Re-opened the size guideFit >99%
  5. 52m 12sViewed Kettle TiViewed a product pageFit >99%
  6. 62m 21sExpanded returns · Kettle TiExpanded returns policyFit >99%
  7. 72m 26sImage 1 · Kettle TiViewed a product imageFit >99%
  8. 82m 53sExpanded specs · Kettle TiExpanded technical specsFit >99%
  9. 93m 08sViewed Squall ProViewed a product pageFit >99%
  10. 103m 24sExpanded warranty · Squall ProExpanded warrantyFit 99%
  11. 113m 33sAdded to cart · Merino 200Added to cartFit 99%
  12. 3m 55sLeft the store

Final guess

Fit99%
Fit
99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.