Synthetic data
All sessions

s-1783

Simulated shopper

Oct 29, 2026, 12:53 PM UTC · desktop · paid social · Squall 2.5L Rain Shell · 12 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 42%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 250sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 02sExpanded specs · Squall 2.5LExpanded technical specsSuitability 41%
  4. 41m 42sViewed Squall ProViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 64%
  5. 51m 55sImage 1 · Squall ProViewed a product imageChoice 49%
  6. 62m 31sBrowsed catalogBrowsed the catalogNo clear doubt 68%
  7. 72m 45sExpanded specs · Squall ProExpanded technical specsNo clear doubt 57%
  8. 83m 19sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 99%
  9. 93m 25sAdded to cart · Squall 2.5LAdded to cartChoice 99%
  10. 103m 42sViewed cartViewed cart (saw shipping cost)Choice 99%
  11. 114m 09sCheckout startedStarted checkoutChoice 99%
  12. 4m 30sPurchased

Final guess

Choice99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
99%
No clear doubt
1%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.