Synthetic data
All sessions

s-1784

Simulated shopper

Oct 21, 2026, 1:19 PM UTC · mobile · paid social · Driftwood 2P Tent · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 00sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 11sViewed Driftwood 2PViewed a product pageNo clear doubt 52%
  4. 41m 19sSearch “jacket”Searched the catalogNo clear doubt 76%
  5. 51m 59sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 80%
  6. 62m 25sViewed cartViewed cart (saw shipping cost)Delivery 43%
  7. 72m 52sRemoved from cart · Driftwood 2PRemoved from cart→ the store shows Value Breakdown hereValue 89%
  8. 83m 14sBrowsed catalogBrowsed the catalogValue 92%
  9. 93m 18sCompare + Driftwood 2PAdded a product to compareValue 99%
  10. 3m 22sLeft the store

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×
  • Added a product to compare1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.