All sessions
s-1787
Simulated shopperNov 2, 2026, 11:18 AM UTC · desktop · organic · Merino 200 Base Layer Crew · 7 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 130sViewed Merino 200Viewed a product pageFit 22%
- 246sImage 1 · Merino 200Viewed a product imageNo clear doubt 37%
- 352sImage 2 · Merino 200Viewed a product imageNo clear doubt 55%
- 41m 21sViewed Cairn MidViewed a product pageNo clear doubt 70%
- 51m 39sSize guide · Cairn MidOpened the size guideNo clear doubt 52%
- 62m 06sViewed Driftwood 2PViewed a product pageNo clear doubt 67%
- 2m 30sLeft the store
Final guess
No clear doubt67%
Fit
29%
Suitability
1%
Durability
2%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
67%
Why no clear doubthow much likelier
- Viewed a product image ×22.3×
- Viewed a product page ×31.7×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.