Synthetic data
All sessions

s-1789

Simulated shopper

Oct 31, 2026, 10:51 AM UTC · mobile · organic · Talus Trail Runner · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Talus TrailViewed a product pageChoice 23%
  2. 241sExpanded specs · Talus TrailExpanded technical specsSuitability 59%
  3. 31m 03sOpened reviews · Talus TrailOpened reviewsSuitability 79%
  4. 41m 24sCompare + Talus TrailAdded a product to compare→ the store shows Built-For Answer hereSuitability 66%
  5. 51m 58sCompare + Cairn LowAdded a product to compareChoice 72%
  6. 62m 14sExpanded specs · Talus TrailExpanded technical specsSuitability 60%
  7. 72m 28sImage 1 · Talus TrailViewed a product imageSuitability 69%
  8. 83m 05sExpanded materials · Talus TrailExpanded materialsSuitability 95%
  9. 93m 36sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  10. 103m 43sViewed Driftwood 2PViewed a product pageSuitability >99%
  11. 3m 57sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews1.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.