Synthetic data
All sessions

s-1790

Simulated shopper

Oct 24, 2026, 11:36 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 9%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 11sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 51sDelivery check · ZIP 59544Checked delivery date by ZIPDelivery 62%
  4. 42m 05sExpanded shipping · Cairn MidExpanded shipping info→ the store shows Delivery Promise hereDelivery 93%
  5. 52m 22sDelivery check · ZIP 95864Checked delivery date by ZIPDelivery 99%
  6. 62m 42sBrowsed catalogBrowsed the catalogDelivery 99%
  7. 72m 59sDelivery check · ZIP 75349Checked delivery date by ZIPDelivery >99%
  8. 3m 04sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Expanded shipping info13.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.