Synthetic data
All sessions

s-1791

Simulated shopper

Oct 23, 2026, 12:36 AM UTC · desktop · paid social · Emberline 20°F Down Bag · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 231sExpanded returns · Emberline 20°FExpanded returns policyDelivery 28%
  3. 342sExpanded specs · Emberline 20°FExpanded technical specsSuitability 37%
  4. 41m 02sOpened reviews · Emberline 20°FOpened reviewsSuitability 57%
  5. 51m 28sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
  6. 61m 51sExpanded warranty · Emberline 20°FExpanded warrantySuitability 95%
  7. 2m 08sLeft the store

Final guess

Suitability95%
Fit
<1%
Suitability
95%
Durability
4%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.