Synthetic data
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s-1792

Simulated shopper

Oct 26, 2026, 12:17 PM UTC · mobile · organic · Emberline 20°F Down Bag · 9 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 21m 12sDelivery check · ZIP 83751Checked delivery date by ZIPDelivery 74%
  3. 31m 33sOpened reviews · Emberline 20°FOpened reviewsDelivery 70%
  4. 41m 55sAdded to cart · Emberline 20°FAdded to cartDelivery 70%
  5. 52m 19sExpanded returns · Emberline 20°FExpanded returns policyDelivery 84%
  6. 62m 32sImage 1 · Emberline 20°FViewed a product imageDelivery 73%
  7. 72m 45sExpanded returns · Emberline 20°FExpanded returns policyDelivery 81%
  8. 83m 05sViewed Cairn LowViewed a product pageDelivery 79%
  9. 3m 11sLeft the store

Final guess

Delivery79%
Fit
10%
Suitability
<1%
Durability
3%
Value
<1%
Delivery
79%
Choice
<1%
No clear doubt
8%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded returns policy ×22.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.