All sessions
s-1793
Simulated shopperOct 30, 2026, 12:17 PM UTC · desktop · search ads · Cairn Low Hiking Shoe · 12 actions
purchasedcart $159
How Qualm's guess changed
With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 39%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 133sViewed Cairn LowViewed a product pageChoice 31%
- 21m 12sViewed Talus TrailViewed a product page · Switched to a similar productChoice 81%
- 31m 48sOpened reviews · Talus TrailOpened reviewsChoice 63%
- 42m 00sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
- 52m 05sViewed Cairn MidViewed a product page · Switched to a similar productChoice >99%
- 62m 27sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
- 72m 49sOpened reviews · Cairn LowOpened reviewsChoice >99%
- 83m 05sBrowsed catalogBrowsed the catalogChoice >99%
- 93m 10sAdded to cart · Cairn LowAdded to cartChoice >99%
- 103m 22sViewed cartViewed cart (saw shipping cost)Choice >99%
- 113m 30sCheckout startedStarted checkoutChoice >99%
- 3m 37sPurchased
Final guess
Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
- Switched to a similar product ×48.6×
- Returned to a product viewed earlier ×222.8×
- Viewed a product page ×51.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.