Synthetic data
All sessions

s-1794

Simulated shopper

Oct 25, 2026, 11:36 AM UTC · mobile · search ads · Driftwood 2P Tent · 11 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 259sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 21sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 45%
  4. 41m 41sViewed cartViewed cart (saw shipping cost)Delivery 44%
  5. 51m 52sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 93%
  6. 62m 30sBrowsed catalogBrowsed the catalogValue 95%
  7. 73m 05sSorted: price ascSorted by lowest priceValue 99%
  8. 83m 22sCompare + Driftwood 2PAdded a product to compareValue >99%
  9. 93m 59sImage 1 · Driftwood 2PViewed a product imageValue >99%
  10. 104m 39sImage 2 · Driftwood 2PViewed a product imageValue >99%
  11. 5m 05sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×
  • Added a product to compare1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.