Synthetic data
All sessions

s-1795

Simulated shopper

Oct 25, 2026, 6:34 AM UTC · mobile · search ads · Driftwood 2P Tent · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 225sSearch “headlamp”Searched the catalogNo clear doubt 51%
  3. 337sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 74%
  4. 450sOpened reviews · Driftwood 2POpened reviewsNo clear doubt 48%
  5. 51m 12sExpanded warranty · Driftwood 2PExpanded warrantyDurability 56%
  6. 61m 24sExpanded warranty · Driftwood 2PExpanded warranty→ the store shows Durability Proof hereDurability 90%
  7. 1m 47sLeft the store

Final guess

Durability90%
Fit
<1%
Suitability
<1%
Durability
90%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
9%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.