Synthetic data
All sessions

s-1797

Simulated shopper

Oct 31, 2026, 5:14 PM UTC · mobile · search ads · Driftwood 2P Tent · 14 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 01sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 06sViewed Driftwood 2PViewed a product pageNo clear doubt 52%
  4. 41m 33sExpanded materials · Driftwood 2PExpanded materialsNo clear doubt 64%
  5. 52m 06sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 64%
  6. 62m 20sViewed cartViewed cart (saw shipping cost)No clear doubt 30%
  7. 73m 00sRemoved from cart · Driftwood 2PRemoved from cart→ the store shows Value Breakdown hereValue 77%
  8. 83m 19sAdded to cart · Driftwood 2PAdded to cartValue 77%
  9. 93m 55sViewed cartViewed cart (saw shipping cost)Value 88%
  10. 104m 35sPromo field focusedClicked into the promo-code fieldValue 99%
  11. 114m 45sImage 1 · Driftwood 2PViewed a product imageValue 99%
  12. 125m 22sCompare + Driftwood 2PAdded a product to compareValue >99%
  13. 135m 55sExpanded warranty · Driftwood 2PExpanded warrantyValue 99%
  14. 6m 09sLeft the store

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
1%
Value
99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog1.4×
  • Added a product to compare1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.