Synthetic data
All sessions

s-1798

Simulated shopper

Oct 20, 2026, 6:32 PM UTC · mobile · paid social · Talus Trail Runner · 16 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 40%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Talus TrailViewed a product pageChoice 23%
  2. 228sCompare + Talus TrailAdded a product to compareChoice 76%
  3. 336sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 95%
  4. 442sImage 1 · Talus TrailViewed a product imageChoice 95%
  5. 51m 00sOpened reviews · Talus TrailOpened reviewsChoice 85%
  6. 61m 30sReviews filtered: valueFiltered reviews by valueValue 46%
  7. 71m 51sViewed Squall 2.5LViewed a product pageChoice 58%
  8. 82m 14sBrowsed catalogBrowsed the catalogValue 53%
  9. 92m 49sSorted: price ascSorted by lowest priceValue 94%
  10. 103m 12sOpened reviews · Squall 2.5LOpened reviewsValue 97%
  11. 113m 41sReviews filtered: valueFiltered reviews by valueValue >99%
  12. 123m 48sSearch “deals”Searched for deals / priceValue >99%
  13. 134m 15sAdded to cart · Talus TrailAdded to cartValue >99%
  14. 144m 39sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 154m 55sCheckout startedStarted checkoutValue >99%
  16. 5m 13sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Searched for deals / price30.7×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.