Synthetic data
All sessions

s-1800

Simulated shopper

Oct 24, 2026, 2:01 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 14 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 52%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Cairn MidViewed a product pageFit 27%
  2. 238sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 31m 07sReviews filtered: fitFiltered reviews by fitFit 94%
  4. 41m 30sSize 9.5 · Cairn MidSelected a size→ the store shows Fit Confidence hereFit >99%
  5. 52m 01sSize guide · Cairn MidOpened the size guideFit >99%
  6. 62m 08sSize guide · Cairn MidRe-opened the size guideFit >99%
  7. 72m 40sSize guide · Cairn MidRe-opened the size guideFit >99%
  8. 83m 15sSearch “wide fit hiking shoes”Searched for sizing / fitFit >99%
  9. 93m 53sOpened reviews · Cairn MidOpened reviewsFit >99%
  10. 103m 56sExpanded returns · Cairn MidExpanded returns policyFit >99%
  11. 114m 02sAdded to cart · Cairn MidAdded to cartFit >99%
  12. 124m 27sViewed cartViewed cart (saw shipping cost)Fit >99%
  13. 134m 48sCheckout startedStarted checkoutFit >99%
  14. 5m 14sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×290.5×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.