Synthetic data
All sessions

s-1801

Simulated shopper

Oct 27, 2026, 1:22 PM UTC · desktop · search ads · Talus Trail Runner · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 241sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 347sOpened reviews · Talus TrailOpened reviewsSuitability 28%
  4. 453sReviews filtered: durabilityFiltered reviews by durabilityDurability 95%
  5. 51m 03sExpanded returns · Talus TrailExpanded returns policyDurability 97%
  6. 61m 13sExpanded warranty · Talus TrailExpanded warranty→ the store shows Durability Proof hereDurability >99%
  7. 71m 17sOpened reviews · Talus TrailOpened reviewsDurability >99%
  8. 81m 35sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 92m 05sBrowsed catalogBrowsed the catalogDurability >99%
  10. 2m 34sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded warranty15.6×
  • Opened reviews ×21.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.