Synthetic data
All sessions

s-1802

Simulated shopper

Oct 24, 2026, 7:33 PM UTC · desktop · organic · Cairn Low Hiking Shoe · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Cairn LowViewed a product pageChoice 31%
  2. 226sBrowsed catalogBrowsed the catalogNo clear doubt 35%
  3. 351sOpened comparisonOpened the comparisonChoice 93%
  4. 41m 21sExpanded specs · Cairn LowExpanded technical specs→ the store shows Decision Helper hereChoice 94%
  5. 51m 44sOpened comparisonOpened the comparisonChoice >99%
  6. 62m 12sViewed Talus TrailViewed a product page · Switched to a similar productChoice >99%
  7. 72m 38sImage 1 · Talus TrailViewed a product imageChoice >99%
  8. 82m 41sImage 2 · Talus TrailViewed a product imageChoice >99%
  9. 93m 07sImage 3 · Talus TrailViewed a product imageChoice >99%
  10. 103m 41sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 114m 10sViewed Cairn MidViewed a product page · Switched to a similar productChoice >99%
  12. 4m 39sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
exit survey · used in training
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.