Synthetic data
All sessions

s-1803

Simulated shopper

Oct 21, 2026, 2:33 AM UTC · desktop · paid social · Lumen 400 Headlamp · 21 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 28%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 257sOpened reviews · Lumen 400Opened reviewsSuitability 25%
  3. 31m 25sReviews filtered: valueFiltered reviews by valueValue 80%
  4. 41m 52sAdded to cart · Lumen 400Added to cartValue 80%
  5. 52m 31sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 93%
  6. 63m 03sOpened reviews · Lumen 400Opened reviewsValue 93%
  7. 73m 09sReviews filtered: valueFiltered reviews by valueValue 99%
  8. 83m 46sOpened reviews · Lumen 400Opened reviewsValue 99%
  9. 94m 02sReviews filtered: valueFiltered reviews by valueValue >99%
  10. 104m 41sExpanded warranty · Lumen 400Expanded warrantyValue >99%
  11. 114m 52sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  12. 125m 08sAdded to cart · Lumen 400Added to cartValue >99%
  13. 135m 46sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 145m 51sRemoved from cart · Lumen 400Removed from cartValue >99%
  15. 155m 56sCompare + Lumen 400Added a product to compareValue >99%
  16. 166m 13sOpened reviews · Lumen 400Opened reviewsValue >99%
  17. 176m 46sReviews filtered: valueFiltered reviews by valueValue >99%
  18. 187m 18sAdded to cart · Lumen 400Added to cartValue >99%
  19. 197m 27sViewed cartViewed cart (saw shipping cost)Value >99%
  20. 207m 42sPromo field focusedClicked into the promo-code fieldValue >99%
  21. 8m 04sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×418.9×
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.