All sessions
s-1804
Simulated shopperOct 20, 2026, 3:42 AM UTC · desktop · search ads · Ridgeback 48L Pack · 12 actions
purchasedcart $199
How Qualm's guess changed
With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 50%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 140sViewed Squall ProViewed a product pageChoice 29%
- 250sViewed Ridgeback 48LViewed a product pageChoice 36%
- 31m 20sOpened reviews · Ridgeback 48LOpened reviewsChoice 26%
- 41m 30sReviews filtered: suitabilityFiltered reviews by performanceSuitability 93%
- 51m 58sImage 1 · Ridgeback 48LViewed a product imageSuitability 94%
- 62m 06sSearch “waterproof jacket”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability >99%
- 72m 09sExpanded specs · Ridgeback 48LExpanded technical specsSuitability >99%
- 82m 24sOpened reviews · Ridgeback 48LOpened reviewsSuitability >99%
- 92m 40sAdded to cart · Ridgeback 48LAdded to cartSuitability >99%
- 102m 52sViewed cartViewed cart (saw shipping cost)Suitability >99%
- 113m 16sCheckout startedStarted checkoutSuitability >99%
- 3m 37sPurchased
Final guess
Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
- Filtered reviews by performance73.8×
- Searched for a use-case or spec17.5×
- Expanded technical specs6.9×
- Opened reviews ×21.7×
- Viewed a product image1.2×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- Suitabilitypost-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.