Synthetic data
All sessions

s-1805

Simulated shopper

Oct 20, 2026, 2:17 PM UTC · mobile · paid social · Squall 2.5L Rain Shell · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 00sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 24sOpened comparisonOpened the comparisonChoice 91%
  4. 41m 57sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 99%
  5. 52m 14sCompare + Squall ProAdded a product to compareChoice >99%
  6. 62m 25sExpanded shipping · Squall 2.5LExpanded shipping infoChoice >99%
  7. 73m 01sOpened reviews · Squall 2.5LOpened reviewsChoice 99%
  8. 83m 12sOpened comparisonOpened the comparisonChoice >99%
  9. 93m 52sImage 1 · Squall 2.5LViewed a product imageChoice >99%
  10. 104m 22sViewed Talus TrailViewed a product pageChoice >99%
  11. 114m 38sOpened comparisonOpened the comparisonChoice >99%
  12. 125m 04sImage 2 · Talus TrailViewed a product imageChoice >99%
  13. 135m 30sViewed Driftwood 2PViewed a product pageChoice >99%
  14. 5m 56sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×357.4×
  • Added a product to compare ×211.5×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.