Synthetic data
All sessions

s-1806

Simulated shopper

Oct 21, 2026, 10:26 PM UTC · mobile · organic · Squall Pro 3L Shell · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 9%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 230sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 08sDelivery check · ZIP 93946Checked delivery date by ZIPDelivery 60%
  4. 41m 28sViewed Cairn LowViewed a product page · Switched to a similar productNo clear doubt 38%
  5. 52m 08sViewed Squall ProViewed a product pageNo clear doubt 46%
  6. 62m 28sExpanded shipping · Squall ProExpanded shipping info→ the store shows Delivery Promise hereDelivery 61%
  7. 72m 42sBrowsed catalogBrowsed the catalogNo clear doubt 49%
  8. 82m 46sSorted: price ascSorted by lowest priceNo clear doubt 67%
  9. 93m 14sExpanded returns · Squall ProExpanded returns policyDelivery 52%
  10. 103m 26sViewed Merino 200Viewed a product pageNo clear doubt 61%
  11. 113m 56sSearch “discount code”Searched for deals / priceNo clear doubt 51%
  12. 124m 30sBrowsed catalogBrowsed the catalogNo clear doubt 67%
  13. 134m 40sSorted: price ascSorted by lowest priceNo clear doubt 62%
  14. 4m 44sLeft the store

Final guess

No clear doubt62%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
27%
Delivery
11%
Choice
<1%
No clear doubt
62%
Why no clear doubthow much likelier
  • Viewed a product page ×41.7×
  • Browsed the catalog ×22.3×
  • Searched the catalog2.9×
  • Sorted by lowest price ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.