Synthetic data
All sessions

s-1808

Simulated shopper

Oct 26, 2026, 4:53 AM UTC · mobile · paid social · Merino 200 Base Layer Crew · 18 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Cairn MidViewed a product pageFit 27%
  2. 246sSearch “tent”Searched the catalogNo clear doubt 39%
  3. 31m 18sExpanded specs · Cairn MidExpanded technical specsNo clear doubt 49%
  4. 41m 39sViewed Merino 200Viewed a product pageNo clear doubt 61%
  5. 51m 51sSearch “boots”Searched the catalogNo clear doubt 83%
  6. 62m 22sOpened reviews · Merino 200Opened reviewsNo clear doubt 64%
  7. 73m 01sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 74%
  8. 83m 19sOpened reviews · Merino 200Opened reviewsFit 78%
  9. 93m 32sReviews filtered: valueFiltered reviews by valueFit 67%
  10. 103m 56sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue 81%
  11. 114m 21sSearch “sale”Searched for deals / priceValue 99%
  12. 124m 47sBrowsed catalogBrowsed the catalogValue >99%
  13. 135m 13sSorted: price ascSorted by lowest priceValue >99%
  14. 145m 39sBrowsed catalogBrowsed the catalogValue >99%
  15. 156m 10sSorted: price ascSorted by lowest priceValue >99%
  16. 166m 46sAdded to cart · Merino 200Added to cartValue >99%
  17. 177m 02sViewed cartViewed cart (saw shipping cost)Value >99%
  18. 7m 23sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×230.7×
  • Sorted by lowest price ×28.4×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.