Synthetic data
All sessions

s-1810

Simulated shopper

Oct 27, 2026, 12:17 AM UTC · mobile · paid social · Squall Pro 3L Shell · 10 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 26%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Squall ProViewed a product pageChoice 29%
  2. 232sSearch “winter hiking boots”Searched for a use-case or specSuitability 60%
  3. 356sCompare + Squall ProAdded a product to compareSuitability 49%
  4. 41m 29sCompare + Squall 2.5LAdded a product to compareChoice 43%
  5. 51m 52sDelivery check · ZIP 45830Checked delivery date by ZIPChoice 41%
  6. 62m 11sExpanded materials · Squall ProExpanded materials→ the store shows Built-For Answer hereSuitability 82%
  7. 72m 25sAdded to cart · Squall ProAdded to cartSuitability 82%
  8. 82m 38sViewed cartViewed cart (saw shipping cost)Suitability 66%
  9. 93m 06sExpanded materials · Squall ProExpanded materialsSuitability 95%
  10. 3m 32sLeft the store

Final guess

Suitability95%
Fit
<1%
Suitability
95%
Durability
1%
Value
3%
Delivery
<1%
Choice
1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec17.5×
  • Expanded materials ×21.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.