Synthetic data
All sessions

s-1811

Simulated shopper

Oct 28, 2026, 7:43 AM UTC · mobile · email · Squall Pro 3L Shell · 12 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 42%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 255sViewed Squall ProViewed a product pageNo clear doubt 35%
  3. 31m 01sViewed Lumen 400Viewed a product pageNo clear doubt 46%
  4. 41m 34sOpened reviews · Lumen 400Opened reviewsNo clear doubt 53%
  5. 51m 50sExpanded shipping · Lumen 400Expanded shipping infoDelivery 49%
  6. 62m 30sViewed Squall ProViewed a product page · Returned to a product viewed earlier→ the store shows Decision Helper hereChoice 74%
  7. 72m 58sSearch “merino”Searched the catalogChoice 53%
  8. 83m 18sImage 1 · Squall ProViewed a product imageNo clear doubt 61%
  9. 93m 34sAdded to cart · Squall ProAdded to cartNo clear doubt 61%
  10. 103m 48sViewed cartViewed cart (saw shipping cost)Choice 41%
  11. 114m 05sCheckout startedStarted checkoutChoice 41%
  12. 4m 11sPurchased

Final guess

Choice41%
Fit
1%
Suitability
<1%
Durability
1%
Value
12%
Delivery
6%
Choice
41%
No clear doubt
39%
Why choicehow much likelier
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.