Synthetic data
All sessions

s-1812

Simulated shopper

Oct 30, 2026, 9:56 AM UTC · mobile · search ads · Lumen 400 Headlamp · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 235sOpened reviews · Lumen 400Opened reviewsSuitability 25%
  3. 31m 02sReviews filtered: suitabilityFiltered reviews by performanceSuitability 96%
  4. 41m 23sImage 1 · Lumen 400Viewed a product imageSuitability 97%
  5. 51m 46sImage 2 · Lumen 400Viewed a product imageSuitability 97%
  6. 62m 11sExpanded specs · Lumen 400Expanded technical specs→ the store shows Built-For Answer hereSuitability 99%
  7. 72m 33sBrowsed catalogBrowsed the catalogSuitability 99%
  8. 82m 49sExpanded specs · Lumen 400Expanded technical specsSuitability >99%
  9. 3m 13sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Opened reviews1.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.