Synthetic data
All sessions

s-1813

Simulated shopper

Oct 23, 2026, 8:00 PM UTC · desktop · search ads · Ridgeback 38L Pack · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 29sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
  3. 316sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 63%
  4. 447sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice >99%
  5. 51m 09sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  6. 61m 29sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  7. 72m 00sExpanded specs · Ridgeback 38LExpanded technical specsChoice >99%
  8. 82m 11sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  9. 92m 42sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  10. 103m 18sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  11. 113m 26sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  12. 123m 47sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  13. 134m 23sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  14. 144m 48sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  15. 4m 54sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×611.5×
  • Returned to a product viewed earlier ×422.8×
  • Switched to a similar product ×58.6×
  • Viewed a product page ×61.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.