Synthetic data
All sessions

s-1814

Simulated shopper

Oct 25, 2026, 2:52 AM UTC · desktop · search ads · Ridgeback 48L Pack · 14 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 231sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 339sBrowsed catalogBrowsed the catalogNo clear doubt 55%
  4. 41m 12sSorted: price ascSorted by lowest priceValue 53%
  5. 51m 50sSearch “deals”Searched for deals / price→ the store shows Value Breakdown hereValue 97%
  6. 62m 02sViewed Ridgeback 48LViewed a product pageValue 94%
  7. 72m 37sCompare + Ridgeback 48LAdded a product to compareValue 98%
  8. 82m 41sCompare + Ridgeback 38LAdded a product to compareValue 95%
  9. 92m 46sAdded to cart · Ridgeback 48LAdded to cartValue 95%
  10. 102m 52sViewed cartViewed cart (saw shipping cost)Value 99%
  11. 113m 16sPromo field focusedClicked into the promo-code fieldValue >99%
  12. 123m 28sCompare + Ridgeback 48LAdded a product to compareValue >99%
  13. 133m 42sCompare + Ridgeback 38LAdded a product to compareValue >99%
  14. 4m 07sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×
  • Added a product to compare ×41.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.