Synthetic data
All sessions

s-1815

Simulated shopper

Oct 30, 2026, 6:30 AM UTC · mobile · search ads · Cairn Low Hiking Shoe · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Cairn LowViewed a product pageChoice 31%
  2. 250sExpanded returns · Cairn LowExpanded returns policyFit 36%
  3. 31m 17sOpened reviews · Cairn LowOpened reviewsFit 51%
  4. 41m 29sImage 1 · Cairn LowViewed a product imageFit 55%
  5. 52m 00sSize 9.5 · Cairn LowSelected a sizeFit 93%
  6. 62m 35sExpanded warranty · Cairn LowExpanded warranty→ the store shows Fit Confidence hereFit 65%
  7. 73m 05sViewed Lumen 400Viewed a product pageFit 58%
  8. 83m 20sBrowsed catalogBrowsed the catalogNo clear doubt 46%
  9. 93m 50sOpened reviews · Lumen 400Opened reviewsFit 60%
  10. 104m 28sExpanded specs · Lumen 400Expanded technical specsNo clear doubt 41%
  11. 4m 50sLeft the store

Final guess

No clear doubt41%
Fit
39%
Suitability
7%
Durability
13%
Value
<1%
Delivery
1%
Choice
<1%
No clear doubt
41%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.